Scripps Innovation Challenge - Challenge #6: WCPO

Resources for students in the Scripps Innovation Challenge

Resources for this Challenge

In this challenge, you need to decide how WCPO Insider can use geocoding technology to reach new members and offer new benefits for current subscribers. 

For this challenge, I recommend that you look for: 

  • information about mobile news consumption, and pay attention to how use of such tools varies among different demographic groups 
  • examples of successful mobile or local content campaigns (in both the news industry and in other fields) 
  • what concerns consumers may have about the use of geocoding (ex: privacy and safety of their location data)