In this challenge, you need to decide how WCPO Insider can use geocoding technology to reach new members and offer new benefits for current subscribers.
For this challenge, I recommend that you look for:
- information about mobile news consumption, and pay attention to how use of such tools varies among different demographic groups
- examples of successful mobile or local content campaigns (in both the news industry and in other fields)
- what concerns consumers may have about the use of geocoding (ex: privacy and safety of their location data)