This link takes you to an Articles Plus search for "word of mouth" and ("social media" or twitter or facebook or instagram or snapchat ) to give you an idea of the existing research on how "word of mouth" marketing has translated into the social media world.
Statista is a search engine for data. Use Statista to find data on how consumers are engaging and reading the news, using social media apps and mobile devices and how the public views journalism and reporting in the social media age.
This links takes you to an ArticlesPlus search for (news or journalism) AND ("social media" or twitter or facebook or instagram or snapchat ) to see available research on how news consumers engage with reporting via social sites and applications.
Simmons is a powerful consumer research tool that lets you cross-tab different types of data.
For this challenge, you might use Statista to find out more information about people who consume (or do not consume) news, use different kinds of apps, or who use products and services that you think are also likely to be used by people who you think would use Newsy.