This challenge calls for you to develop an innovative strategy to "increase awareness and interest in" career opportunities in the evolving world of broadcasting.
To research this challenge, I recommend that you look for information about:
- how young people (often referred to as millennials) think about work and careers
- how they find out about jobs and use social media to network to grow their careers
- how they consume media, use social media applications and social networking sites and seek out new information
- how other brands and news outlets have succeeded in conducting outreach to young people