Scripps Innovation Challenge - Challenge #3: National Resources Defense Council

Resources for students in the Scripps Innovation Challenge

Research for this Challenge

Like Challenge #2, this challenge encourages you to build a good base of knowledge about why people donate -- or choose not to donate -- money as you build a plan to help the NRDC raise funds in inovative ways. 

For this challenge, I recommend that you seek information about: 

  • past successful social fund-raising campaigns, including those conducted via social sites, vis text-messaging/SMS or through crowdsourcing sites like KickStarter or Go Fund Me. 
  • consumer profile information about people who are likely to support the NRDC, or other environmentally-focused organizations, such as the products they consume, their income level and their location (SimplyMap and Simmons are good for this).