The recommended resources listed under each tab above will help teams find research and data needed to complete their selected challenge pitches.
Books at Alden Library
Business model generation: a handbook for visionaries, game changers, and challengers / Alexander Osterwalder. Hoboken, NJ: Wiley, 2010
Check out another book about business plans!
Featured Resource: Business Source Complete
How to find research articles on using social media to increase sales, revenues, or customer engagement
This video demonstrates how to use the advanced search features of Business Source Complete to find scholarly research articles on how companies can use social media to increase their sales, revenues, or customer engagement.