Scripps Innovation Challenge - Simmons

Resources for students in the Scripps Innovation Challenge

Consumer Research with Simmons

Simmons is a powerful business data research tool that can be used for understanding characteristics of consumer groups. It lets you cross-tab different pieces of information, co you can choose to see, for example, the gender or income distribution of people who say that they frequently use a particular type of product. 

In the video below, Business Librarian Chad Boeninger walks you through this process.